Facebook has been testing a new feature that prompts users to sign up for notifications when they like a page, as noted by Inside Facebook.

Update: Facebook has confirmed that it performed the test, but it is no longer live.

The new pop-up box isn’t appearing for everyone, but when it does, it presents fans with the options “get notifications” or “not now”. Notifications, which facebook-notifications

The move should help appease Facebook Page owners that have complained about only reaching a small portion of their fan base with their posts. Of course, the option always remains for page managers to pay to promote their posts, but Facebook has to strike a delicate balance between organic promotion and paid advertising.

Image credits: ROBYN BECK/AFP/Getty Images, Inside Facebok