The number of people in the UK using Facebook from their mobile has increased 22 percent since June last year, signalling that the company’s efforts to promote mobile usage are paying off.

While it’s no rarity to see your friends furtively checking their feeds on their phone many times a day, Facebook says that the average user now logs in 10 – 15 times per day, with this number likely being helped at the moment by people setting off on holiday or days out to see friends and family, and visit the beach.

“When we go on holiday, we take a break from our PCs and TVs, but we take Facebook with us to stay connected. New stats show that people open the Facebook app 10 – 15 times per day while sharing 4.75 billion content items daily (as of May 2013). And of course, peoples’ holiday stories and pictures are driving more and more Likes,” Facebook said.

In the UK the most ‘checked-in’ beach was Bournemouth, with the surfer’s paradise Fistral beach in Cornwall coming in in sixth and Woolacombe in Devon rounding out the top ten.

In total, Facebook said the global number of users using the social networking platform from a mobile was around 751 million people, an increase of 54 percent from the same time last year. Approximately 82 percent of those users are outside of the US and Canada, Facebook added.

Naturally, given the size of those user numbers it’s less surprising to hear that 4.75 billion items of content are shared (not just via mobile) each month on Facebook, garnering 4.5 billion Likes.

The increasing mobile numbers will likely calm shareholder’s nerves that the company’s plans to increase mobile usage in order to increase revenues are beginning to pay off.

Headline image via KAREN BLEIER/AFP/Getty Images