Facebook is the social network for over a billion people, which is partially made up by non-profit organizations interested in trying to help raise awareness about and funds for their causes. Today, Facebook released a guide to help these non-profit groups detailing the best practices on how to use Pages, Instagram, and other tools.

Non-profits choose to use Facebook because it’s a powerful way for people to share what they are interested in and organically spread a viral idea. For example, Facebook references Movember, the November event that sees men growing a beard or facial hair in order to support men’s health initiatives. Through the use of the social network, the organization revealed that in November 2012, $17.6 million was raised — an increase of 26 percent from the year prior.

Additionally, Movember found that the average donation amount was $27, a 13 percent increase from 2011 and 60 percent of “Mo Bros” and “Mo Sistas” used Facebook to share their involvement with the campaign. What’s more, 10 million visits to Movember.com came from the social network, a year-over-year increase of 37 percent.

In this 13 page guide, Facebook gives non-profits a healthy set of information on how to build up their brand presence, including how to set up a Page, strategies for posting, and more. There’s even a section on how to use Instagram.

Facebook also lists the five tips and tricks at the end of the guide for how to “develop your publishing strategy and foster a dialogue with your community”:

  1. Develop your voice.
  2. Offer exclusive content.
  3. Create a conversation.
  4. Post from your phone.
  5. Apps and plugins.

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