Social networking giant Facebook has filed for 3 trademarks in the United States: for ‘Poke’, ‘Facebook Poke’ and the logo of its new Poke app for iPhone. The company filed for the trademarks on the 21st of December 2012, the same day it announced its latest smartphone app, which was apparently built in 12 days.
I was actually surprised that Facebook hadn’t registered the ‘Poke’ trademark before, considering it’s been a feature since the very early days of the service.
F**k it, we'll do it live!
Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.
In other words, Facebook was forced to re-file for the trademark, which they probably let lapse because they didn’t realize they would probably need it for new products at some point. Meanwhile, Facebook still claims ‘Poke’ is one of their registered trademarks in the ToS.
And in case you’re wondering: Facebook has also managed to obtain the Poke trademark in Europe, which is still live.
Image credit: YOSHIKAZU TSUNO for AFP / Getty Images