On the heels of Facebook updating its Android mobile app, the social network has also just released its SDK for the platform complete with native login, installation metrics, and more. After six weeks of beta testing with more than 80,000 downloads, developers can now incorporate it into their own applications to make it more social.
Developers will find that the native login has been improved, giving them the ability to quickly build “common features” while maintaining a consistent Facebook experience. The update includes tweaks to the native Facebook login, allowing users to authorize permissions without leaving the app, making it a much faster process. Additionally, it utilizes the Open Graph to enable users to allow friends to tag friends or find others that have installed the app, shows nearby places with customizable locations, and displays a user’s Facebook profile picture for any object, including people, places, and things.
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In order to help developers improve their apps, Facebook has also beefed up its API support by adding what it calls “strongly-typed callbacks” and built-in helpers for common operations like when a photo wants to be posted. Developers will find support for batch API calls as well, something that should help improve the speed of performance for the application.
This Fall, Facebook launched its mobile app install ad product for developers to use. The purpose was to help drive new installs of apps directly from Facebook ads. With this updated SDK, developers can now measure the clicks and installs for all the activity coming from their Facebook ads, enabling them to grow their mobile app.
Developers who are using version 2.0 of the SDK will find that this latest version is “backwards compatible for all apps” although the social network says that they should move to this new version by June 13, 2013 as support for version 2.0 will end.
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