According to a post by Facebook Brasil, the company is adding photo filters to its mobile apps:
“As part of our ongoing efforts to create a better Facebook mobile experience across all devices, we are excited to announce that the Facebook for Every Phone app now has TWO filters, SEPIA AND BLACK & WHITE, for your mobile photos.”
The move is an interesting one, given the company’s recent $1 billion acquisition of Instagram, which is available on both iOS and Android. Facebook appears to want to level the playing field a bit for the rest of its mobile users by bringing the filters to its Java app, Facebook for Every Phone.
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What’s also worth noting is that Facebook has been planning the filters for nearly a year, as noted by Nick Bilton of the New York Times. Though when Bilton published his story in August of 2011, it was seen as a move toward Instagram’s ground, to which Facebook now lays claim.
The filters themselves? Here’s a peek:
Every month, over 500 million people are using Facebook’s mobile apps, but the company has stated in its S-1 filing for its impending IPO that the revenue numbers from these users aren’t high. At any rate, with a $1.06 billion last quarter, even a fraction of that cash is well worth catering toward.