Interacting with musicians and bands is something most people do on Facebook. How often have you seen a status update from someone suggesting you all go see a specific act or event? Often enough thinks Ticketfly.
Today, the company has launched an app for Facebook that fixes the broken experience of clicking on a link to buy tickets to an event. Anyone who sells tickets can use it.
The entire ticket buying experience now takes place right on a Facebook Page. While it might not sound earth shattering, it actually is if you think about it. When someone hears about a new show from an artist directly on Facebook, they can now share it with their friends and buy tickets immediately. More often than not, I tend to save the link for later, and forget about the show altogether. Ticket sales could skyrocket with this friction gone.
This is what a Facebook partnership gets you
Ticketfly was one of the Open Graph launch partners announced at this year’s Facebook f8 conference, and this is what has come of the integration. Here’s what Ticketfly’s SVP of Technology, Sean Porter, had to say:
In September at the f8 conference, Facebook selected Ticketfly as a launch partner in its Open Graph project because they recognized that we understood the full scope of social commerce opportunities for event ticketing. To date, Ticketfly is the only ticketing company to offer Facebook Connect as a primary means of authentication across all consumer facing touch points. Music fans spend much of their time on Facebook, and Ticketfly Facebook Purchase delivers on our promise to sell tickets to the fans where they are.
Never leave Facebook again
Watch the video below to get an idea of how simple purchasing tickets can be with Ticketfly’s solution:
It’s really impressive.
Music venues in Oakland, San Francisco, and New York have been beta testing the service and have seen up to 25% growth in advanced sales on tickets for various artists. As Facebook rolls out more Open Graph features, Ticketfly plans on upgrading the experience to remove even more friction when it comes to sharing events and your purchases, so that your friends can get their tickets too.
I bet that Eventbrite and Ticketmaster would love this type of deep integration.
If you want to start selling tickets on Facebook, visit this page for more info.