Running out of things to talk about? Facebook is starting to roll out a feature that will show you when more than one of your friends is discussing the same topic. While Google’s Circles make it easy to define people in the ways that you see them, this move from Facebook is more of an automated curation tool that should be based off of its search algorithm.
As spotted by Tipdesk, you can see here that Facebook is placing similar topics into a single, informational post that is generated by the site rather than by your friends themselves:
It’s important that the feature works well, so that a friend talking about oatmeal-based soap doesn’t get grouped with a friend talking about eating a bowl of oatmeal, but we’re probably some time away from seeing how Facebook’s algorithm handles those semantic clues. It’s worth nothing, though, that TNW reader Chris Brandrick has seen what happens when the results go wrong:

If it does work well, then Facebook’s 750+ million users will be going head-to-head against Twitter’s trending topics in a way that’s more readily available for brands to track. What we have to hope we don’t see, of course, is promoted topics that work their way up your news feed.
We’ve dropped an email over to Facebook to see what the company has to say about this topic aggregation, and it isn’t terribly surprising:
We’re always working on new ways to surface relevant and interesting information, and this particular feature is designed to show people any trends among what their friends are saying.
In short, things should get better over time. At least if Facebook plans on making the feature more useful than just a keyword search.















This totally creeped me out when I first saw it happen on my stream. Facebook seriously need to start telling people about new features
This totally creeped me out when I first saw it happen on my stream. Facebook seriously need to start telling people about new features
Apart from getting keywords from your actual post, Facebook also gets them out of (the preview of) the link you’ve posted. “And 30 other friends are talking about JPG”. But it’s a smart move in general, it just (like you said) has to be worked out better. In 5 years, Facebook will be the internet for some…
Apart from getting keywords from your actual post, Facebook also gets them out of (the preview of) the link you’ve posted. “And 30 other friends are talking about JPG”. But it’s a smart move in general, it just (like you said) has to be worked out better. In 5 years, Facebook will be the internet for some…
é@Bér Engels God I hope you’re wrong in that prediction.
@Brad McCarty So do I. Yet with 750 million users and a system which puts your complete (online) social life, a small (for some big) part of your business life, news and general information on a huge variety of subjects in one site, I think that some might choose the simplicity of Facebook.
And I won’t even start about Deals, Credits or other ‘afk-life’ aspects of Facebook (which I give a more than fair chance of getting really big in the near future) and how those could affect our lives.
@Brad McCarty Hell, riots on the streets and our economic system on the brink of collapse. We live in science-fiction.
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Why not..
i hate it
sometimes, it aggregates unrelated stories/posts as long as they share the same words/key words.
^ What Chino said
^ This
Yikes – we see two major potential problems here, especially for marketing…
- Aggregated posts are less prominent now, so viewers are less likely to see a given update
- It’s ridiculously easy to spam the news feed by tagging unrelated, unpopular content with a hot-button keywordOur thoughts here: http://pixelpointpress.com/facebook-news-feed-aggregation-keyword-spam/