Social media brand monitoring platform, Simplify360, explored the relationship between the number of Facebook fans and engagement level to reveal that on an average, each new post generates 826 likes and 309 comments.

The research firm took 50 Facebook fan pages with a random mix of brands from all over the world from consumer brands, to sports teams, to celebrities.

The research defines Liking Rate and Commenting Rate as the average ‘likes’ and ‘comments’ a post would generate if the number of fans for the page is normalized to one million. Only posts by the page admin are considered for the study.