Social media brand monitoring platform, Simplify360, explored the relationship between the number of Facebook fans and engagement level to reveal that on an average, each new post generates 826 likes and 309 comments.
The research firm took 50 Facebook fan pages with a random mix of brands from all over the world from consumer brands, to sports teams, to celebrities.
F**k it, we'll do it live!
Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.
The research defines Liking Rate and Commenting Rate as the average ‘likes’ and ‘comments’ a post would generate if the number of fans for the page is normalized to one million. Only posts by the page admin are considered for the study.