insights likes 520x201 Facebook Introduces Real Time Analytics for Social Plugins.
It’s no secret Facebook’s social plugins have been a storming success. Scattered across millions of websites, 2.5 million in fact, the plugins have become an important driver of traffic, particularly for publishers such as ourselves.

Today the social networking giant has announced analytics for the various social plugins available. Analytics for your site’s Like Button, Comments Box, Popular Pages, Organic Sharing and Demographics are all now on offer.

Here’s a run down of the new features:

  • Like button analytics
    For the first time, you can now access real-time analytics to optimize Like buttons across both your site and on Facebook.
  • Comments box analytics
    The new comments analytics show the number of times people saw Comments Boxes, left comments, saw comment stories on Facebook, and clicked to see the content on your site.
  • Popular Pages
    Shows you the top 100 pages that people are liking, commenting on, and sharing.
  • Demographics
    Demographics for gender, age range, country, and language for the visitors interacting on your site.
  • Organic Sharing
    This is useful for those that haven’t even installed the social plugins. With Organic Sharing you can see how people are sharing links to your site in status updates and Wall posts. You do however need to claim access.

To get started, we’d advise you read through the guide here but if you’re really keen (or just don’t like reading instructions) then visit Facebook Insights and click “Insights for your Website” to claim your domain. You’ll need to insert a snippet of code into your site but once that’s done, you’re sorted.