Apps have changed the way we use mobile devices, allowing third-party developers with a great idea and resources to develop a new service or platform that can extend the capabilities of our mobile phones, tablets and even the hallowed television.

Recognising the role apps play in our day-to-day lives, the upcoming Apps World conference in London (29-30 November) calls upon some of the top app makers and leading mobile figures to provide valuable insights into the world of application development and marketing, packing its two-day schedule with more workshops than you could possibly dream of attending.

Held in Olympia Conference Centre, Apps World London aims to cover all aspects of the social media and apps ecosystem, attracting developers, operators, OS vendors, content providers and entrepreneurs (and more) to combine and share their work, their ideas and experience of the industry.

The Next Web is teaming up with the event organisers to give some ticket discounts too, but before we get to that, here’s 5 reasons why you should attend Apps World London.

apps visit5 520x222 5 reasons why you should attend Apps World London

1. Two days, 25 sessions, across four tracks

To say that Apps World London is full of content would be an understatement. Delivering workshops over two days, Apps World hosts more than 25 individual sessions across four separate tracks. Tracks are tailored to dedicated topics, ensuring that if you are interested in participating in an operator or marketing track, you won’t have to bounce between sessions and miss the workshops you really want to attend.

2. The top names in the industry under one roof

Attend Apps World and you will enjoy talks from some of the world’s top app makers, gaining insights from over 30 of world’s biggest mobile operators and television companies.

Representatives from Rovio, Samsung, PayPal, Spotify, Orange, BT, T-Mobile, Yahoo, Sky TV will be speaking, making up a small part of the 140+ speakers scheduled to talk at the event. Expect leading brands to share case studies and explain key mobile marketing strategies, to assist you whether you are thinking of developing an app or need help with getting it out there for everyone to see.

3. Over 4000 attendees = 1 awesome networking opportunity

Olympia is huge, a venue of that size is needed to be able to accomodate the estimated 4000+ people attending the event over the two days. With an impressive footfall, Apps World will bring together people from all parts of the mobile, social and apps ecosystems and give you the opportunity to network with a huge number of industry representatives and likeminded individuals.

4. Wide-ranging topics

Apps World London will focus on mobile application development, highlighting the latest trends in what makes a successful app, how to find the next advanced apps and strategies.

Device makers and operators will share their expertise and provide the latest news from their developer platforms and technical updates, identifying ways to break down the barriers between app stores, operating systems and developers.

Want to know about how the Cloud will improve app development? Apps World has it covered. There’s even a full day focused specifically on the evolution of TV apps, its predicted development and the impact it has for operators, manufacturers and advertisers.

Apps World truly has something for everyone.

5. Free stuff

Apps World also provides free-to-attend Developer Tracks, hosted by Samsung and other leading mobile industry figures and companies. If you want access to the exhibition and to view the free Developer Tracks, click this link and fill out the form provided.

The Next Web ticket discount

Okay, this is actually a sixth reason to attend Apps World London.

The Next Web readers will receive a 15% discount on conference tickets with the discount code NEXTWEB15, which can be entered on the booking page, here.

The need to knows…

What? Apps World London
Where? 
Olympia Conference Centre, Hammersmith Road, London, W14 8UX
When?
 29 – 30 November, 2011
How much? 
£395 for one-day pass, £595 for a two-day pass. The Next Web readers will receive an additional 15% discount by using the promo code NEXTWEB15, when booking online