This weekend, England play Ukraine, and for the the first time, the match will be shown exclusively live over the internet on a pay-per-view basis.
According to the BBC, the collapse of pay TV service Setanta means that digital firm Perform has agreed a deal with Kentaro to buy the rights and stream the match via the internet for a minimum free of £4.99.
International football agency Kentaro had sold the broadcast rights of the fixture to Setanta, and after the collapse failed to agree rights offers with any of the more traditional broadcasters such as BBC, ITV and Five.
Peter Silverstone, managing director of Kentaro, told the BBC that a maximum of one million subscribers would be taken for the match. This is the “safe number to stop at to ensure the optimal broadcast”, he said.
According to Paid Content, if you don’t fancy paying, anyone who signs up for a Bet365 account with £10 credit can watch for free.
Get the TNW newsletter
Get the most important tech news in your inbox each week.