Just as the likes of Spotify and Deezer have been doing for a while, Napster is looking to gain mindshare through mobile, with Napster’s 20 million-plus catalogue of music being made available for free to SFR customers who sign-up to the new 4G tariffs.
Rhapsody acquired Napster back in 2012 for its European expansion, and its music-subscription service is now available in 16 countries across Europe, 14 of which were only recently added. Can going in-car with BMW and penning deals with mobile networks resurrect a brand that’s synonymous with a bygone online era? You decide.
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