Groupon announced today that it has acquired European last-minute travel app Blink, which provides same-day hotel reservations, as the daily deals site seeks to boost its Groupon Getaways travel business.
Groupon Getaways was launched in 2011 and works with hotels and other partners in a total of 48 countries to provide consumers with travel deals including hotel discounts and full-service tours. Blink, which is based in Madrid, has partnerships with more than 2,000 hotels in eight European countries and will no doubt add another invaluable layer to Groupon’s already-existing travel deals.
The Blink app will be rebranded as “Blink by Groupon”. It will have its own separate operations, but will develop an “integrated experience” between the two platforms.
➤ Groupon Acquires Last Minute Travel App Blink [Press Release]
Headline image via Thinkstock