Music video site VEVO to launch in Germany without YouTube as its partner

Music video site VEVO to launch in Germany without YouTube as its partner

Music video site VEVO, which has been working together with YouTube via a content partnership, will soon be launching in Germany — but without YouTube, the Financial Times reports.

The FT says VEVO will announce on Monday that it has signed a licensing deal with German performance rights organization GEMA, which has been in a long-running dispute with Google’s YouTube over licensing rights. The company did not reveal an exact launch date in Europe’s biggest music market.

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

Paving its own way in a country marks a first for VEVO, given that the partnership with YouTube has been a path well-trodden. ComScore estimates that VEVO videos accounted for just over 50 million unique views on YouTube in May 2013, the highest rate of any content partner — a report from Nielsen corroborates that.

➀ Vevo moves into Germany without YouTube [Financial Times]

Headline image via Thinkstock

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