Dutch company Mediamatic Lab has created a way of checking in on Facebook Places without a smartphone. You simply carry a small smartcard around with you, touching it against reader devices at locations you visit.
This neat solution, which removes the need for opening an app and searching for your current location, uses RFID technology. Although Mediamatic says that it is cheap to build, it is currently only in use at the company’s Amsterdam HQ and will be in place at an upcoming exhibition that it is involved with.
It’s interesting to see how third parties are bridging the gap between the online and offline worlds using Facebook. We recently covered an initiative by Renault which saw people able to ‘Like’ its cars, posting information about them to their Walls, via a smartcard interface.
While we’re unlikely to see a widespread use of this kind of tech from third parties (it’s pretty impractical for them on a large scale), companies like Facebook may well expand into use of smartphone-free check-ins in future. Foursquare has already been testing NFC based checkins using the Google Nexus S handset.















The Renault liking system was also build by Mediamatic;)
The initiative for Renault was also done in collaboration with Mediamatic. This made use of the same principle, where people touched their card against a reader to ‘Like’ a car. We would like to tell you more about the use of these installations. Contact us mediamatic or visit http://www.mediamatic.com/
Its hard to believe that just a short time ago the thought of tracking our every move was an invasion of your privacy but now everybody just voluntarily posts theirs (myself included). I think the (genius) reason this phenomenon was able to become “normal” was because the tools given gave users the control.
Although I think this is an interesting idea, I also see it as a step in a direction where our every movement will be tracked without users needing to manually check in. I’m not sure I want that…
Very nice very nice. There is a company in Austria doing the same thing.
I think it’s this link: http://reallifeconnect.com/
RFID for president!