Prominent Public Relations exec and blogger Steve Rubel opened The Next Web Conference this year with a succinct look at the strategies and techniques behind our craving for ‘attention’ online.

With eye opening stats and bold perspectives Steve Rubel’s talk on the laws of attention is a must watch.

My personal favourite snippet:

“I advise my clients to follow the Jay Leno rule where guests talk for 15mins about interesting things and 5mins about themselves”

The featured image in this post was drawn by the incredibly talented Wilg as-Rubel-presented. View it in full size here.