I’ve been back from CES for a couple of days now (read all of our coverage here). After clearing out my inbox and racking my brain about a wrap-up post for the event, it finally occurred to me why it was that I’ve had such a hard time in finding a topic — I’m just not impressed. In fact, I’m mildly depressed by what I saw, and further to that point, I’m bothered by what it means.
Let me explain — CES is supposed to be where the biggest and brightest ideas of the upcoming year in consumer electronics are shown. Instead, there are maybe 10 or 15 things that are truly unique (and maybe 6 that you’ll care about) but there are thousands that are copycat, lowest-common-denomonator examples. So I walked out of the expo after 5 days of nearly-fruitless searching and I’m reminded as to the problems that face innovation today, as well as what we can do to change them.
The issue at hand is that the problems start from a very young age. I can only speak for the education system here in the US, but I think that we’re not completely unique from the rest of the world. The shocking lack of interest in doing things that are truly innovative is a direct byproduct of an educational system that’s aiming toward passable standardized test scores instead of something much greater.
For two weeks previous to my trip to CES, my 7 and 9 year old kids were here with me. My son (the 9 year old) had gotten a Nook Color for Christmas and I was excited to have the chance to use it with him. He’s an incredibly smart guy (being as unbiased as I can) but he’s bored with school and therefore doesn’t want to work at making it interesting. The Nook held the promise of him being able to play with technology, which he loves, while using it to learn and read. I was excited.
But then he fires the thing up and shows me his favorite feature – a book that reads to him. “Well, I can read along with it, but usually I just let it read to me”, he says, to my frustration. The included issue of National Geographic? He could tell me which pictures were next, but couldn’t tell me the story about them.
We talked, at length, about why he was making these choices but I suppose that I shouldn’t be surprised because the school that he goes to is teaching him that it’s acceptable to guess at words that you don’t know, or just skip them if you’re tired of trying because they’re too hard.
No, I’m not kidding. That’s how he was taught to read: Sound out the word, try to gather its meaning from context, but if you can’t then that’s OK. It’s just too hard and you can guess what it means or just skip it. Don’t bother finding a dictionary or asking your teacher. Simply move along and forget the challenge.
Why teach like this? The answer is simple – In a testing environment, he has a 1 out of 3 or perhaps 1 out of 4 chance of guessing the correct answer. Since the tests are timed, the school would prefer that he simply guesses rather than spending too long on investigation.
Is it any wonder then that the average reading ability of a person in the United States is at the level of an 8th-grade education? We even have tools to make sure that you’re writing at those levels. How can we expect innovation when we can’t get people to understand higher principals principles because they can’t comprehend what we’re writing?
It’s a grievously-forgiving system and it’s stifling the minds of our younger generations. Yes, there are exceptions, but they shouldn’t be exceptions, They should be the rule. We’ve grown into a society where participation is awarded trophies because we don’t want to hurt anyone’s feelings. Well here’s a news flash — the real world doesn’t care very much about your feelings, and participation will land you asking people if they want fries with that order.
Don’t get me wrong, I’m not saying that we don’t need people to make us hamburgers. For some, that’s exactly what they want in life and I’m happy that they have the chance to do it. But many others land there because they’ve been taught that mediocrity is a goal.
Now let’s move this forward a few years, where our undereducated masses are vying for a position in the world. If there’s an entrepreneurial spirit left inside these people after years of being beaten into mediocrity then they’re the ones to blame for patent trolling and coat-tailing on the truly great ideas of others. Another social photo sharing app? It will get millions in funding. A system that can truly change the way that education happens? Good luck scraping together enough cash to get it off the ground.
So perhaps we are to blame for the problems, every bit as much as the education system that led these people to where they are today. They’re simply participating, then expecting the trophy. Why wouldn’t they? It’s how they’ve been brought up.
The flip side of this coin is that many of us have grown not only to accept but also expect lukewarm innovation. We lust after it because it’s what has become marketable to the masses. It’s the very reason why aggregation is accepted as journalism, why a hugely-popular section of CES featured mainly iPhone cases and why the inauguration speech of the President of the United States was written at that 8th-grade level. The idea of challenging the status quo isn’t marketable enough, so we continue to cater to the middle of the road.
Thus ends my rant for today, but I want to see this also as a manifesto for myself when it comes to the technology innovations that I really spend time covering. Yes, I’ll still cover news as it happens because that’s important to many of our readers here at TNW. But I will delve deeply into the pulsing heart of technology to find what’s amazing and what’s next.
For those who are building the next web, I challenge you to do the same. Dig in and be more than the sum of your parts. For those in the teaching systems, I beg you to stop teaching our kids to be employees. Teach them to be entrepreneurs. If you don’t feel qualified to do that, take up the reigns and drive your own path toward greatness so that you can teach others. It’s more than just the fate of some ridiculous trade show that relies on us pulling together for these goals.
By the way, this was written at an 8th-grade level as well. How are we fixing the problem? Read on to see how the Internet is revolutionizing education.



















I've always loved your writing, Brad. But I see an error and it's making me twitch, so I'm going to help you out: "Yes, there are exceptions, but they shouldn’t be exceptions, They should be the rule." -- Pretty sure you can see what I'm pointing out.
But otherwise ...
Amazing. And the relationship you have with your son (and the story about the Nook) was inspiring.
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LikeConsider this book as news from the front; for those who belong to upstarts, call centre agents who’ve lost their jobs to the Far East, the talent that is being forced out of large companies and the risk-takers among the big companies, who are willing to bet more heavily on the future than they do on the past.
"Winning by Sharing" is for anyone for whom the Internet has caused a fundamental change in attitude towards work and the realisation that a ‘career’ has ceased to be a feasible way to organise working life. Despite the difficult and sometimes painful transition I am still making to cope with the network economy, I now view work as an instrument of self-development and personal autonomy, and entrepreneurship not as a status symbol, but as an attitude. An attitude I think everyone is going to need.
http://www.winningbysharing.net/
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LikeGood, it's about time that entrepreneurs take on the education system which is, at this point, a farm system for creating revenue for bigger universities and churning out zombie grads. it's a gold mine for creatives right now.
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LikeThis reminds me of the best book on the subject... Lynchpin by Seth Godin. He describes in great detail how the current education system has been designed to create mid-level employees that don't challenge anyone or anything.
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LikeThere is a huge and deep problem in education, here are some videos describing it:
http://trendguardian.blogspot.com/2012/01/born-to-learn-redesigning-education.html
http://trendguardian.blogspot.com/2010/05/raising-kids-to-be-entrepreneurs.html
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LikeNice article Brad. Though I don't have children of my own, I've found this topic fascinating as of late. I wonder if you, as I, have been influenced by the writings of Seth Godin (Linchpins: Are You Indepensable and Poke the Box), Sir Ken Robinson (The Element and Out of Our Minds) or Daniel Pink (Drive and A Whole New Mind: Why Right-Brainers Will Rule the Future).
I would highly recommend these books if you haven't spent time with them yet. Keep up the great work!
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LikeI think the issue is not so much about technology as it is about an ancient school system that we all apply to in western culture. Here is an amazing speech (with great illustrations) about what needs to change to make school fun: http://www.youtube.com/watch?v=zDZFcDGpL4U
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Likevolkerj I saw an animation that same company did on a talk by Daniel Pink regarding the research he did for his book Drive, but I didn't realize they'd done one on Sir Ken Robinson. Thanks for sharing.
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LikeHi Brad
I agree with you. In Germany there is the same problem. Tests and getting all in the norm is the main focus where the education is running to. Most of the kids do have a lot of skills if you know where they are talented and how you can get the most out of it. It is mostly frustrating for kids to learn things they are mainly not interested in or cannot find a solution to. Is a fish a good bycicle rider? I do not think so. But in the water he is a hero. Most of the children should are educated to be "bycicle" - riders. Hundred of Billions are put into the banking system and the crashing of the EURO, but when it comes to Millions spend into education there is nothing going on.
I have seen alot very talented kids, but they do not get the supply as they should. Maybe some should build a "studio" to bring talented young kids foreward.
All the best, Jens
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LikeKids (and adults) have different learning styles. Your child appears to prefer learning visually and audibly. You might even be on the lookout for a learning disability - or as I prefer to call it - learning difference. If you want him to know the story associated with the pictures in National Geographic, might I suggest picking up on his cue and reading the story to him?
Most kids who struggle to read would simply hate books altogether. That your child WANTS to read - yes, audibly - is awesome. Embrace it. If, when, your child is older and struggles to read a history book, don't be afraid to educate him with some documentaries (such as Ken Burns' Civil War). Also, consider a subscription to Audible.com.
While you are correct in your frustrations over standardized testing (which is really a symptom of mass education - the only solution for which is technology, such as apps that read magazine articles out loud), we as parents have to be careful to not apply our own standardized tests to our children.
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LikeNathania Johnson I didn't take the time to explain, but perhaps I should have. His lack of desire to read the book himself is symptomatic of larger issues with being a bit "lazy" (for lack of a better term) when it comes to learning. He wants everything told to him, instead of figuring things out himself. We're working on that, through a number of different ways.
I do read to my kids. But I don't feel that I should HAVE to read to my 9 year old son in order to get him to gather knowledge. That's what he was shooting for, rather than just some quality time with dad.
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LikeBrad McCarty I understand where you're coming from. I've often thought my kids were lazy and got frustrated with them not doing things on their own. But it's not true. It's taken me YEARS to finally believe this about my own kids (13 and 14) but it's true. Your 9 year old boy is not lazy. Ask him how he feels about you thinking he's lazy (I'm guessing you've told him this?). And really listen to the answer. I'll bet he's a little heartbroken that his dad can't see how hard he really does try - or that he's just not even sure where to start when it comes to figuring things out on his own.
Also, he's NINE.
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LikeMy wife recently graduated and is slotted to become a teacher soon. She spilled the beans when it comes to her school getting the necessary funding to update the facilities and technology as well as issue raises to staff - both are totally dependent on standardized testing scores. In fact, we both recently campaigned and voted against teacher salaries being dependent on those same scores (in FL). I could go into quite a bit of detail why that doesn't make any sense but I'll get right to the point... tests mean nothing. I was never good at tests and I hated studying, it just wasn't my thing. I was one of those students who worked hard and got my homework done, participated in class activities, and did my best to learn what I could with the time I had. However, when it came to tests, I failed terribly. The real reason is that they were uninteresting, and bored the life out of me. If you measure success by the SAT, I should be locked up in a padded room with someone helping to feed me. My hope is that as technology becomes more valuable to our surrounding world, that a different way of teaching our kids will be embraced by our school systems. Why they don't leverage modern means and help to educate young kids to be entrepreneurs (self-thinkers) instead of test takers leaves me speechless. I can't offer much when it comes to solving complex algebraic equations (and can hardly spell it), but I consider myself creative enough to be a forward thinker who is welcome to embrace learning as life offers it naturally - and that's what I get excited about.
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LikeI can tell you from experience that your article is definitely on point. I was inspired by Program or Be Programmed by Douglas Rushkoff to develop a program to teach kids how to program. It has been far more difficult than I initially anticipated. The program is called I-CAMP and it will take place this summer in NYC.
"All kids have tremendous talents and we squander them pretty ruthlessly.... We have to rethink the fundamental principles on which we are educating our children." Groups of children can learn to use computers and the Internet to answer almost any question. All they need is free access and the liberty to work in unsupervised groups. http://bit.ly/rDxHLY
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Like@Terrance Jackson A colleague of mine and I have been discussing for several months an eerily similar idea for kids in our neck of the woods. We hadn't come up with a name yet, but I wish I'd thought of iCamp.
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LikeExcellent article. As a home schooling family, we focus on learning how to learn, showing our children the tools available and letting them discover how to come up with the solution using those limited toolsets. Although they are at different ages, they collaborate, often helping each other understand different concepts. The factory model of education just isn't working. We don't need obidient hands anymore; we need creative minds, problem solvers, and innovation. Mass education needs a major shift.
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LikeJonathan Brewer Thanks for the feedback, Jonathan. I'm really hoping to have the chance to home school my two in the future. However, there's a responsibility issue that we have to clear up first :)
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LikeBrad McCartyJonathan Brewer
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LikeBrad McCartyJonathan BrewerIf you think this is a societal problem, you should take responsibility and try to fix the system, rather than abandoning it. Home schooling isn't a practical solution for most.
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LikedpabowenJonathan Brewer I agree with your premise, but it's not such a viable option in practice. I can show up to all of the school board meetings that I want to, but that doesn't mean that the board will hire differently or institute a better curriculum.
For many of us, the better option is to take things into our own hands, forcing change by cutting off funds from the schools where possible and teaching our kids ourselves.
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LikedpabowenBrad McCartyJonathan Brewer It's not as simple as staying in the system to change it. And homeschool is a viable option for families - but most don't want to give up the lifestyle they've grown accustomed to, afforded by two salaries.
When you have the choice between abandoning a system that's not working for your children or abandoning your child's education - I'll take homeschool.
But these are generalizations. Truth is, there are great schools out there and there are bad schools. There are kids who do well in traditional classrooms and there are those who don't. There are extraverts who love being around other kids all day and there are introverted kids who are worn out by the constant interaction. Education needs to be personal and the current mass education system simply can't accomplish that.
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Like@Brad McCarty do you think it has more to do with that fact that maintaining the status-quo is easy?
I mean it is much easier for institutions, organizations, governments and families to setup boundaries. These rules are then leveraged by "polite society" to enforce appropriate behavior.
I remember when I was in grade school -- I asked "why" allot and I was told "because." Additionally, my parents were called in and told that I was being disruptive. And as an employee I have been told that "I'm raising the bar too high and that I need to dial it back."
So behavior like "being a good employee or being a good student" are the "acceptable" behaviors of society. And entrepreneurs are perceived as distributive -- since they challenge the status quo.
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LikeRamon B. Nuez Jr. Yeah, I think that's kinda the message that I was going for here - "The flip side of this coin is that many of us have grown not only to accept but also expect lukewarm innovation."
It's a shame, but it's very true.
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LikeGreat writeup
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LikeWell stated. Our education system is quite lacking. When 51% of your voting base can't read, it really is surprising that the speech is written at an 8th grade level.
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LikeJack Burton Not surprising, just disappointing.
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LikeBrad, in my opinion it is unfair to criticize the President for writing his speech at an 8th-grade level. The books I have read about writing speeches say if you want to be sure the largest number of people understand what you are saying, then it should be written at a 5th-grade level. There were undoubtedly some in the audience who for one reason or another only had a Grade School education and some who did not even complete Grade School.
I hope you will consider changing the very unflattering picture of President Obama in this article. He has a Masters degree and ten years as a College Professor. I'm sure he could write a college-level speech but how many people at the inauguration would have understood it?
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LikeKeith Petersen I think the fact that things need to be written at a 5th-grade level is precisely the problem, Keith. It's because of that fact that I won't change the picture.
Though please, understand that it was only ironically fitting and meant as much in jest as it was to be serious.
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LikeKeith Petersen But Keith, that's the whole point.
Why WERE there people in that crowd who wouldn't understand a college-level speech?And don't say "because not everyone has a college education". That is obvious. What I think this article is about is that nations around the world are shifting the educational paradigm towards segregation - creating a bigger gap between the well-educated and the non-educated.
Which, in my view is not moral.
Why not strive for a society where EVERYONE can read and write at a college-level? A society of entrepreneurial thinkers and doers. Not employees.I don't want to criticize the USA too much, but you yourself must acknowledge the increasing "knowledge gap" in the USA. Nowhere near enough of the population has a proper education.Ask yourself why that is.
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LikeKeith Petersen 100% correct Keith when speech writing it is always advised to write to the lowest level so no one is left out.
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LikeIn 21st Century Entrepreneurship Should be promoted in Teams and Groups.
10 years Down the Line Society will be more literate and rational.An individual idea may be very innovative but if it is worked in teams with equal feelings of belonging and sharing-
Then only The IDEA can bring revolution in the Production Pattern of any Industry ( Base Ground- The Idea should be Positive and ethical)
Sincerely,
Pankaj Kumar Pathak ( Shawn )
SCIT: Symbiosis International University
MBA-ITBM
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LikeIt's great that you're mentioning this. Ten years ago, nobody was even really thinking about this effect in education, but today more and more people are starting to notice.
Unfortunately, the USA has been hit quite hard with this educational policy, and I see it happening here in the Netherlands too. My mother is an old-school Math teacher and is constantly frustrated with the B/S that the administration is telling her to do.
No student is to be told they are "bad" or "last in the class". Everyone is a winner.Luckily, my mother and father were a bit more strict with me and instilled me with the ambition to constantly learn and try to do something great.
I see despicable things going on in our political system too. More and more, the policies are becoming those of America. Our freedoms are being curtailed and our possibilities for self-development and learning are being stripped. Every year funding is cut deeper, prices go up, schools are standardized, recently a big chunk of government funding to the creative sector (art, theater, music, etc) was cut, tuition is increased every year just like cost of living - making it much harder for a student to really focus on his or her study.And they dare call this a knowledge economy? It looks more like they are creating a servitude economy, where only the extremely privileged get a chance to develop themselves and magically end up running the country.Sound familiar, America?
Well, it's happening here too.
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LikeI couldn't agree with your premise more.
Now, at the risk of sounding schoolmarmish and getting accused of being a grammar Nazi (though I'm Jewish, and your grammar is fine) I also suggest that excellence begins at home. I challenge you to find the one malapropism and two minor usage errors in this post that indicate your own command of the language could rise a notch.
But on the whole, your rant is right on. What's more, teaching our kids to be employees prepares them for a world that started to disappear before they were born - a world where the concept of employment even makes sense. How many startups do you know - other than the ones rolling in venture cash - are planning to risk the kind of cash it takes to make any sort of payroll in the next year?
Somehow I don't see the iPhone-case crowd taking on a lot more payroll anytime soon. I do see them contracting with outside manufacturing and freelancing every job they can't do themselves, within the partnership group, or doing without.
So the kids trained as employees for a world without jobs are going instead to be in a world of hurt, always looking for the boss in shining armor to sweep them away into an ivory tower of security that started getting torn down about when you were born.
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Likemarybaum Hahah, I knew that there would be at least one error in there somewhere. Can I chalk it up to late-night ranting? Probably not.
But thank you for pointing them out ;)
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Likemarybaum Also, the malapropism is principal, which should have been principle. For those wondering.
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LikeConversation from Facebook
I agree with Brad, the constant dumbing down trend in education has created people that have no or little curiosity. I ended up home schooling my children for a short while as they both decided that school was extremely boring and would not go. The kids said they had never worked that hard in school. 15 minutes out of the hour is spent teaching, the rest of the hour the teachers babysit the unruly. The school system does not even teach the same curriculum that I grew up with. My kids are bright children but they don't have a knowledge base nor were taught problem solving skills. Kids today can not spell or speak correctly. I could go on and on................ Why Johnny can't read. By the way homeschooling done right is hard work.
I can tell you from experience that this article is definitely on point. I was inspired by Program or Be Programmed by Douglas Rushkoff to develop a program to teach kids how to program. It has been far more difficult than I initially anticipated. The program is called I-CAMP and it will take place this summer in NYC.
"All kids have tremendous talents and we squander them pretty ruthlessly.... We have to rethink the fundamental principles on which we are educating our children." Groups of children can learn to use computers and the Internet to answer almost any question. All they need is free access and the liberty to work in unsupervised groups. http://bit.ly/rDxHLY
Fantastic..Someone finally said this..
OBama's inauguration speech was written at an 8th grade level because he had to make sure the morons responsible for his election, could understand what he was saying.
For the most part, I agree with your article... I cannot stand the participation trophy ideology. I do not believe participation should be awarded. Those who teach and believe 'everyone's a winner' are the ones responsible for the lackluster attitude of school age kids.
Everyone is not a winner. 2nd place is the first looser. Disappointment is part of life.
This is where the education system needs to make a change. Education environments should Inspire kids to work harder; Inspire kids to be creative; Inspire kids to think out-side the box; Inspire kids to be critical thinkers; Inspire kids to think on their own.
The problem is, we've already got too many 'participation trophy' people elected to write our laws, shaping our education. The laws are not going to get better, because heaven forbid a senator's son (or daughter), be deemed a looser.
Only one man wins a golf game. Only one driver wins a car race, only one runner wins a foot-race and one horse, a horse race. Only one man wins the Heisman. Only one yacht and team wins America's Cup. Only one cyclist wins the Tour de France. Only one wrestler/boxer wins the match. Only one team wins the NCAA Final Four Championship, BCS Championship, NBA (WNBA) Championship and the Superbowl.
On and on we could go, knowing everyone else, in these competitions, lost. However, it doesn't mean they will be looser and the same competition the next time. The next attempt could make them winners again. Yet, when we teach our youth, participation is enough, the will to get better is lost.
When the youth of our country, have no desire to be any better than the rest, it is the rest of the country that looses.
NB. "teaching to be an entrepreneur" is a contradiction in terms, IMO. An entrepreneur goes where no one has taught him/her to go. Think outside the box. At best you learn this at university or art school. But it is taught "between the lines" of regular skills.
Mostly disagree. I think that entrepreneurial vs employee is mostly personality and very hard to influence. In apes we also see the two archetypes. The risk takers and the risk avoiders. Both have an evolutionary advantage which explains their existence. I don't think education will make people shift from one to the other. But a good education helps both. For sure.
entrepreneurs culture is overrated
Well my kids yes, however my kids will need employees someday, so I don't mind :)
If kids get decent educations, it's thanks to the passion, patience and skill of individual teachers. The education systems in most countries is an abomination that creates lemmings
Give our children the kind of education that will make them independent
Dont have kids, because couldn't afford them. So therefore I'm an expert (also a teacher). Teach them to be problem solvers and award their curiosity and we will be a great nation again.
No, teach banks to lend to risktakers1