The aim of Google’s app indexing feature is to surface in-app content ahead of search results. If you were looking for tickets to a playoff baseball game (go Dodgers!), results from the StubHub app may replace those from a static web search.
Europe, are you ready?
TNW Conference is back for its 12th year. Reserve your 2-for-1 ticket voucher now.
Google says iOS developers will have to add universal links to their iOS apps, and integrate with its SDK.
Spotlight has a similar feature called deep linking, but it eschews Google’s powerful search. If you’ve got Google enabled as your default search engine for Safari, the mobile Web will now start redirecting you back to your apps. It’s a vicious circle.
Read next: 7 metrics to grow your community