The best ads never feel like advertisements. They engage you, make you think — perhaps even catch you by surprise.
This is exactly the sort of ad Ogilvy created for IBM’s “People For Smarter Cities” campaign; instead of shoving information down your throat, the ads attempt to make city life a bit easier by serving dual purposes in clever ways.
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
Watch the video below and tell me you don’t love it.