The humble Happy Meal box will see perhaps its largest ever innovation go live this week – it can now be folded in seconds into a pair of VR ‘Happy Goggles.’
Don’t all rush at once, though, because they’re only available in a pretty limited pilot across seven McDonald’s stores in Sweden between 11AM and 3PM this Saturday.
Another conference. “Great.”
This one’s different, trust us. Our new event for New York is focused on quality, not quantity.
The niftily-McDonald’s-branded headwear works with a new skiing game, which launches on March 5 too, and the goggles will be rolled out to a wider audience if the VR experience is a hit in Scandinavia.
Håll tummarna (fingers crossed)!