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Forever 21 is a clothing brand that young people wear and which confuses me.* Still, its latest marketing stunt is one I can get behind. Yeah, okay, sometimes brands sucker me in too.
Tag your Instagram photos with #F21ThreadScreen and they’ll be displayed on a huge screen in New York city. And it’s not an ordinary screen by any means.
The device built by the fashion retailer is a 2,000 pound machine with 6,400 mechanical spools of colored thread being turned to reproduce the Instagram images sent to it.
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Presumably Forever 21 is filtering the content pushed to its mechanical marvel as I’ve only see delightful looking lovelies so far rather than a relentless parade of goatse references and marching penises.
➤ F21 Threadscreen [Forever 21]
Read more confusing news about the future: Sony is making an emoji movie – this should be the plot
*I am 31. I’m practically dead in internet years.
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