The genius of MailChimp’s sweaty monkey finger

by Martin Bryant — in Creativity

The genius of MailChimp’s sweaty monkey finger

If there’s one bit of creative user interface design that I love, it’s the animation that appears when you’re about to send an email in MailChimp.

The chimp’s finger hovers over the button, dripping with a tasteful amount of stress-sweat.

Screen Shot 2015-01-30 at 18.29.14

While it looks a little out of place compared to the rest of MailChimp’s interface, it does a brilliant job of making you think. ‘Did you check your email? No, did you double
 triple-check it? Are there any typos? Do all the links work? Have you said anything that will massively offend your subscribers?’

Sure, MailChimp could have just written all of that out, but an animation paints a thousand words and it really does induce a feeling of stress that forces you to check the email one more time. After all, once it’s sent, there’s no going back.

So, let’s raise a glass to the sweaty monkey finger.

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Martin Bryant is a reporter from Manchester, UK. Happy to hear your thoughts on martin@thenextweb.com or @MartinSFP on Twitter.

Martin Bryant was Editor-at-Large at The Next Web. He left the company in April 2016 for pastures new. You can find him on Twitter, on Snapchat as Martinsfp, subscribe to him on Facebook and visit his personal site. He's based in Manchester, UK and has a thing for quirky American music and Japanese video games.

Shh. Here's some distraction

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