Leica’s riveting centennial ad salutes famous historical photos

Sure, it’s an ad for Leica cameras.

And yeah, perhaps the soundtrack overstates the camera company’s case a wee tad.

But this mashup of 35 famous photos from the Brazilian agency F/Nazca Saatchi & Saatchi — celebrating Leica’s 100-year anniversary and the November opening of the Leica Gallery in São Paulo, Brazil — is gripping, nonetheless.

NSFW warning: there’s a fraction of a second of nudity in this footage, but c’mon.

➤ Leica Gallery São Paulo