The growing power of online video, captured in… an online video

The growing power of online video, captured in… an online video

It’s no secret that video is a powerful form of online content, but just how powerful?

Shutterstock has collaborated with comScore to produce this video that showcases some of the key stats around the growth of online video consumption. For example, 190 million Americans (61 percent of the total population) watched an average of 397 online videos in the month of January 2014, and 36 percent of those videos (or about 143 per person) were advertisements.

So. Much. Tech.

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Staying with the US, one-in-12 videos was watched via mobile in 2012, the ratio had shifted to one-in-six just a year later.  You can watch the America-focused version below, and there are versions for Germany, France and Brazil, too. If you have any involvement in content production or advertising, it’s well worth being familiar with the figures presented in these videos.

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Shh. Here's some distraction

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