Competition has been heating up in Canada’s wireless market since the launch of new discount brands like Wind Mobile, the first new entrant to offer unlimited data in the Great White North.
Telus, a major Canadian telco is now bringing Canadians unlimited talk and text through its discount brand Clearnet, a company that the wireless provider purchased back in 2000 for $6.6 billion.
Back in 2008 the government auctioned off a limited amount of air space, allowing newcomers to take advantage of the Canadian wireless sector. This brought Canadians much deserved choices and the option to break free from the stranglehold of the major wireless carriers (Rogers, Bell) that charge approximately 60 percent more.
Telus’ move follows suit with Rogers and Bell. Instead of directly competing or lowering prices through its own brand, all 3 companies have now all launched discount versions to battle the newly joined wireless carriers. Chatr, owned by Rogers and Bell’s Solo Mobile were launched soon after new brands such as Wind Mobile and Mobilicity hit Canada.
For now, Clearnet is only available in British Columbia and Alberta and works on the Telus network similar to Koodo, another Telus-owned brand. The Clearnet plans include unlimited outgoing and incoming calls within the province, caller ID and discount long distance for $44 (BC) or $50 (AB) per month. For an extra $5, customers can call anywhere in Canada for free (unlimited) and will receive unlimited international and Canadian text messages.
Clearnet, like Chatr and Solo Mobile is currently only talk and text. However, we hear that Telus will be rolling out data add-ons. This is exciting new for consumers and we’re hoping that Clearnet will extend its service beyond just two provinces.