Picture 27 300x168 HootSuite Adds Facebook Analytics to Its Social Media DashboardWhile Facebook might be a great place for connecting, building networks, and marketing, sometimes easy access to information like the make up of your fans can be elusive. Until now. Tonight after a rather cryptic tweet

HootSuite is taking a 10 minute break shortly to add some new tools and treats ~ please stand by and resume Hoot-ing shortly ^DO

Picture 28 300x167 HootSuite Adds Facebook Analytics to Its Social Media DashboardHootSuite unveiled their new Facebook analytics tool—Facebook Insights:

You’ll see charts displaying:

  • New fans to your Page
  • Demographics including: region, age, gender
  • Amount of Page comments
  • Number of “likes”
  • New discussions
  • Number of new wall posts

You’ll also see historical comparisons to see which way your pages are trending. And, like other stats in HootSuite, you can create a printable report to share with your colleagues, clients and executives.

via HootSuite blog – Social Media Dashboard » Facebook Insights ~ HootSuite Adds New Ways to Analyze.

2010 11 08 23.08.59 300x240 HootSuite Adds Facebook Analytics to Its Social Media DashboardAll you have to do is add your Facebook Pages (not Groups) to your HootSuite account and then from the “Owl Menu” choose Stats -> Facebook Insights. Since this feature is so new, not many of us have had a chance to play with it, however I think it’s safe to say that the colorful charts and loads of data will be warmly received by social media wonks.

One thing I figured out tonight while playing with Facebook Insights is that the Page admin has to add you as a user/team member within HootSuite to see a Pages data. For example I can post and manage on TNW Canada’s page, but I can’t see the data as yet.

Regardless…great for HootSuite to have this add on. As for some other interesting bits in the post about HootSuite Pro, and HootSuite Enterprise. I think I need to see what little birdies tell me about those before I post here.

Update: A question came in overnight from Adam Cranfield over Twitter:

@Zee are the hootsuite facebook insights the same as facebook gives u or have they added functionality?

So we pinged HootSuite Community Manager Dave Olson this morning and he got right back to us with the answer:

@trishussey @Zee @adamcranfield [HootSuite] doesn’t display more data but presents it in a more lovely manner and within dashboard

Thanks Dave…and yes, I’d agree, they are lovely.