Apple’s iPad georetardation policy, where the new device will be available in key markets outside of the US a month after the US drop date, is a slap in the face for the many developers outside of the US who have made the app store what it is.
Let me give you an example that’s got me a little fired up.
Firemint are the makers of the massively successful and multi-award winning iPhone apps Flight Control and Real Racing.
Flight Control has sold over 2 Million copies and the free version of Real Racing GTI has been downloaded over 5 Million times.
The only problem is that Firemint is based in Melbourne, Australia and the secret sauce to their success has been developing with the device in mind…and in hand.
That’s right. Unsurprisingly, part of the reason why Firemint has created some of the most successful games for the iPhone is because they develop for the physical device, not just for the OS running on it. That means that while the iPad emulator is good as a starting point, the team will rely on having an actual device to perfect its apps.
I don’t know this for sure, but I’m certain that many of the other top development teams have a similar philosophy.
So what do you do when Apple’s georetardation means that because you’re Australian-based you get the iPad 1 month after developers in the US, limiting your ability to apply the secret sauce to your apps?
Well, it seems that the team from Firemint have an old-school solution.
According to Community Manager Alexandra Peters, they plan to get a friend in the US to buy a bunch of iPad’s when they drop and FedEx them to Australia.
A simple solution, no doubt, but astonishing in my mind, that it’s come to that.
Why a company with $35-odd Billion in the bank wouldn’t fly over some of their community’s leading developers to sit in the rumoured room with no windows where people are allowed to play with an actual iPad, is beyond me.
Even if they didn’t do that, why not offer to send those developers free iPads when they drop, so they don’t’ have to travel to the US and line up (or get someone already there to line-up and FedEx them) just in order to be able to make you more money!
Think about that. With over 2 million copies of Flight Control having been sold for $0.99, and Apple taking a 30% cut, Firemint has made Apple at least $300,000, yet if Apple had their way Firemint would have to wait one month after US-based developers to get their hands on the new device.
That’s dumb.
I should make it clear at this point that it’s me, not Firemint, complaining.
When asked about the iPad, Firemint’s Peters had this to say:
“We’re really excited about iPad, as well as being the first device that’s both immersive and personal we think it could open up entirely new audiences to gaming. Nobody saw the App Store coming, we wouldn’t be surprised if Apple not only revolutionises another media segment but also introduces games to people who might not have played them before.”
But you’d understand if they, and the many other developers outside of the US that have made Apple a gazillion dollars , felt a little hard done by.
It should be said that Firemint aren’t sitting on their hands. They’re actively working on updates to Flight Control HD to specially adapt it to the iPad. So if you’re one of their many fans, you can look forward to more great apps when you get your hands on the new device.
But back to the main point.
Apple, if you’re listening, please do the right thing and treat your kick-ass developers right. We all know that the iPad is a platform that will live and die by the support of great developers – so hook them up.
ya know google.com/phone blocks non-US (and a small handful of countries), so I can't as a developer even browse the Nexus one page.
“But you’d understand if they, and the many other developers outside of the US that have made Apple a gazillion dollars “
What about the Billions Apple has made it possible for devs to earn?
Have they not made enough to arrange for a US release machine to be Fedexed?
The dev you quote above isn't whining, and expecting Apple to bring him one on a silver platter. Don't you think Apple has enough to do in prep for Apr. 3?
More tiresome anti-Apple BS from this Microsoft controlled pub.
remember iPhone 2G and how long it took to get those outside the US ? right… And yeah, this is the way to do it (and how I'll get mine ;))
Speaking of retardation, “buy a bunch of iPad’s” should be “buy a bunch of iPads”.
Very simple solution: get someone to buy it for you in the US and ship it. That's what I'm going to do.
Apple makes single-digit profit margin on their music, movie and app store revenue share. The stores drive sales of their software copy protection dongles, the real source of the company's 30% operating margin. The only manufacturers that pay to fly in developers or give away development machines are ones that are desperate for market share and attention. Apple hasn't been in that position for a long time.
“Why a company with $35-odd Billion in the bank wouldn’t fly over some of their community’s leading developers to sit in the rumoured room with no windows where people are allowed to play with an actual iPad, is beyond me.”
Gee, Kim, how do you think they got $35-odd Billion in the bank?
It's called managed roll out. There's no way that any company would manufacture enough product to satisfy a global distribution system from day 1. Early adopters are Beta +1 testers. Keep the quantity smaller in case there are problems. Then ramp up production and start distribution in more markets.
But zato, the problem is that it's not the devs saying they won't code for a month – it's Apple saying you can't have a device, unless you want to grey import it, for a month. That's why the onus ought to be on Apple to address the situation.
re: complaining – No dev is going to complain, lest they feel the wrath of Apple – doesn't mean what Apple is doing is right.
yeah, great. But I'm not talking about rolling out to the rest of the world. I'm talking about helping out key developers.
“With over 2 million copies of Flight Control having been sold for $0.99, and Apple taking a 30% cut, Firemint has made Apple at least $300,000, yet if Apple had their way Firemint would have to wait one month after US-based developers to get their hands on the new device.
That’s dumb.”
Wow. What's dumb is that you can't do basic maths (that'll be $600,000), and that you're having a whinge about nothing (in typical Australian fashion).
What you're suggesting is filled with flaws. What would be the cut off point for Apple's “leading developers” as you put it? If it's 2 million apps sold, then Firemint would make this cutoff, but what about Company X who sold 1.9 million? Bad luck, they miss out. A “leading developer” is such a vague definition, Apple would be accused of playing favourites.
Also, could you give an example of another leading technology company that releases their products globally on the same date?
Poor Firemint, they're probably embarrassed by your little tanty.