Facebook has opened an office in Indonesia, the Southeast Asian country that is its fourth-largest market with 65 million registered users.

Daily Social reports that the US firm already has key personnel on board — having hired a country manager, ‘growth manager,’ and engineers — but a physical presence will help ramp up its hiring and increase its engagement with the local community.

“It’s very exciting because when we look at Indonesia, it’s one of our priority markets for expansion, so it’s exciting to think about how we’re going to grow that business over time,” Facebook Vice President of Asia Pacific Dan Neary said in a statement.

dan neary Facebook opens an office in Indonesia, its fourth largest country with 65m users

As well as increasing its local ad revenue, Neary said the company will focus on helping e-commerce among SMEs — Facebook-based shops are hugely popular across Southeast Asia, particularly in Indonesia — promoting political dialogue, and aiding the country’s tourism push.

Facebook opened an office in Singapore — its first in Southeast Asia — in 2010, and also has a physical presence in Malaysia. In total, it has 13 offices across the Asia Pacific region.

➤ Facebook’s Indonesian Office to Focus on Communications, Small to Medium Businesses, and Promotions (Aside From Ad Sales) [Daily Social]

Headline image via BRENDAN SMIALOWSKI/AFP/Getty Images, image of Dan Neary via Daily Social