Chinas Tencent Purchases Google backed Social networking Company Tencent is reportedly partnering Chinese online retailer Jingdong to gang up against AlibabaChinese Internet giant Tencent, which is best known for its wildly popular messaging service WeChat (known as Weixin in China), is reportedly in talks to combine its e-commerce operations with online retailer Jingdong.

Bloomberg reports that Tencent may integrate its online shopping operations in return for a 6 percent stake in Jingdong, which owns the e-commerce site JD.com. Tencent owns Chinese retailing site 51Buy.com (known as Yixun in China).

A combination of both e-commerce businesses would no doubt lead to a stronger push for e-commerce on WeChat. It’s still an early start to the year, but Tencent has already been taking steps to do so via a $50 million investment in ‘China’s Yelp’ announced yesterday, as well as a logistics deal last month. In the meantime, JD.com would likely benefit from increased traffic via WeChat, a boon for the company that just filed for a $1.5 billion IPO last month.

If Tencent and Jingdong team up, it would pose a huge threat to Chinese e-commerce giant Alibaba, which is already stepping up its mobile social efforts. Both companies declined to comment when contacted by TNW.

Tencent, JD.com Said in Talks to Combine E-Commerce Business [Bloomberg]

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