Baidu may be China’s search stalwart — but it has been quietly developing various options in the entertainment industry as well.

The company already owns a Baidu Music app — which is available only within China — with several million songs within its database that have received the necessary copyrights, and synchronizes with 17 music lists including Billboard Hits and the UK chart.

Recently, Baidu released a wireless music streaming box that lets you play songs via its music app, as well as other music apps on the market — which means you can gather all your songs together wirelessly into a hub, then play them without having to access your individual apps. The wireless music streaming box can be connected to speakers as well, so it acts as a nifty add-on to consumers’ living rooms.


For just CNY99 ($16), the wireless music streaming box is a practical media hub for all your songs. It supports Airplay on iOS devices, as well as DLNA and Qplay on other devices including a series of Android smartphones. The first 20,000 units of Baidu’s music box are up for sale on e-commerce site Jingdong, as first spotted by Tech in Asia.

Last year, Baidu rolled out a series of media devices — including a HDMI TV plugin today that seems to be a clone of Google’s Chromecast, as well as a USB WiFi dongle and a wireless router.

Headline image via Liu Jin/AFP/Getty Images