This article was published on November 12, 2013

Pinterest launches a Japanese version as it seeks to expand its presence in the country


Pinterest launches a Japanese version as it seeks to expand its presence in the country

2013111101

Visual bookmarking and curation site Pinterest has finally launched a Japanese version of its service, more than a year after it indicated its interest in the country after inking a link with Japanese e-commerce giant Rakuten.

In May last year, Rakuten led a $100 million investment round for Pinterest.

Other than just switching the language, Pinterest has also added features available only in the Japanese version — in particular a sub-category that specializes in topics of more than 100 hair styles, paper craft and other miscellaneous items. This marks Pinterest’s commitment to not only offer its service in different languages, but localize the content to suit a particular audience.

Japan joins the list of countries outside of the US where the social network is currently offering a localized version of both its website and mobile app: the UK, France, and Italy.

The <3 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Guide to Pinterest Japanese Version [Pinterest Blog]

Image via Pinterest

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with


Published
Back to top