Open online course platform Coursera is making its move to target the Chinese market, as it announced today a partnership with Chinese Internet company NetEase (hat/tip Tech in Asia), to extend Coursera’s resources to NetEase users in China.
The result of this partnership is Coursera Zone, a Chinese-language Web portal which will be hosted on NetEase’s open education website open.163.com. Eli Bildner from Coursera’s growth team says in a blog post:
The aim in creating Coursera Zone is to help Chinese-speaking students more easily find and engage with content from Coursera’s partner universities and institutions. Specifically, Coursera Zone will feature translated course synopses, a Chinese-language orientation to the Coursera platform, Chinese-language discussion forums, and student testimonials.
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Coursera and NetEase have also inked a video hosting agreement, which will see Coursera store copies of video files on locally hosted NetEase servers — helping to up the speed of video streaming.
Other than the NetEase agreement, content-wise Coursera says university partners such as Peking University and National Taiwan University will help to expand its Chinese-language course offerings.
In China, education is highly-regarded as a way to climb the ranks. As more and more people are able to access the Internet in the country, Coursera is well-placed to make inroads in the market by partnering with a local company that already has a presence among the Chinese.
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