Struggling Taiwanese smartphone manufacturer HTC has unveiled a trick up its sleeve to attract more consumers to its phones: the kawaii and exceptionally-popular Hello Kitty.

HTC officially announced the “limited edition” Hello Kitty Butterfly S today, which is now being showcased on the HTC Taiwan website, as first spotted by Android Beat. According to various Taiwanese media outlets that attended HTC’s launch event, the device will retail for NT$22,900 ($765) — the same price the Butterfly S went on sale for in Taiwan at the end of June.

htc butterflys pearl tw slide 01 Hello Kitty lovers: this limited edition HTC Butterfly S is for you

The Hello Kitty Butterfly S also comes pre-loaded with nine Hello Kitty wallpapers — all the better for those madly in love with the cartoon cat.

The Butterfly S, which was unveiled in mid-June, is a top-tier handset on par with the company’s flagship HTC One that features a 5-inch 1080p display and runs Android Jelly Bean on a quad-core 1.9GHZ Snapdragon 600 processor. It also comes with an UltraPixel Camera, as well as a 2.1-megapixel front-facing wide-angle camera, and should provide plenty of juice from its 3,200 mAh battery.

There has been no word yet on subsequent launches of the Butterfly S in Asia or internationally, though it makes sense that if the Hello Kitty Butterfly S does well, other markets may gladly welcome it — and the cutesy cartoon cat could well help refresh the company’s image (something it has been trying to do with Robert Downey Jr.).

Headline image via Thinkstock