Tencent, China’s largest Internet company, has taken a dominant position on the Android market in China, with four of the top ten apps in terms of coverage, according to new data from Wandoujia.
Wandoujia produces PC software that recreates the functionality of Apple’s iTunes for Chinese Android devices. It has garnered over 100 million installs and tracks over 17 million app downloads a day. The company has also released an international version, called Snappea.
Usage data from Wandoujia’s app store shows that Tencent’s apps have a wide lead. The company’s QQ instant messaging app has the highest coverage rate among Android apps tracked by Wandoujia, reaching almost 60%. Mobile messaging app WeChat comes in second with a more than 50% coverage rate, while Tencent’s Qzone social networking app and Mobile Assistant tool rank 4th and 5th.
It should be noted, however, that these rankings come from Wandoujia’s own app store, so it’s possible that they’re missing data from the overall market. It’s not clear whether pre-installed apps, such as Baidu’s search software, are counted in the figures. There’s also no guarantee that Wandoujia users are entirely representative of the average Chinese Android user.
Even accounting for variance in Wandoujia’s data, Tencent’s strong lead isn’t likely to be erased. The company saturated the Chinese PC market with its QQ client, and it looks to be close to achieving a similar feat on mobile. This time around, the company has a one-two punch of QQ and the mobile-only WeChat, which hit 300 million users worldwide in January.
Tencent reported a solid fourth quarter earlier this month, announcing $1.95 billion in revenue and $557 million. The company has yet to fully solve the monetization issue for WeChat, but it readying plans to launch several strategies to that end.
Foreign developers made a poor showing among top downloaded Android apps last year. Google was the only publisher to crack the top ten, and just barely with its Google Maps app. Games, however, were a different story, as foreign developers like Rovio and Imangi produced seven out of the top ten downloaded Android games in China.
Making money off Android has been a challenge for developers in recent years, but Wandoujia’s data shows that Android monetization is coming along nicely in China. Developers have been paying more to promote their apps on the Wandoujia app store. The average cost per download figure for games on the App Store increasing from $0.07 to $0.25 year-over-year, a jump of about 256%.
Non-game apps also demonstrated growth, though it was much more subdued. Their average cost per download went from $0.13 to $0.18 over the course of the year.
To see more insight into China’s massive Android market, check out Wandoujia’s full infographic.
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