Appconomy launches mobile app platform for Chinese ecommerce merchants

Appconomy launches mobile app platform for Chinese ecommerce merchants

Appconomy has announced a Cloud Commerce Platform, called Zhangyingbao in Chinese, that provides merchants on Taobao, Alibaba’s popular C2C ecommerce marketplace, with a service for making custom mobile apps for their storefronts.

The startup, which is dual-headquartered in Shanghai, China and Austin, US, has been testing the service since late last year, already helping more than 2,000 merchants create apps.

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Appconomy CEO Brian Magierski views the new platform as a solution to the problem that online retailers have with forming lasting relationships with their customers.

“The Zhangyingbao service, through the merchant-specific mobile apps it generates, offers a robust solution to the problem, providing merchants a unique, convenient option that saves on advertising costs, enhances their shop’s popularity, and builds strong relations with their customers via in-app notifications and other communications,” he said.

appconomy-taobao

Zhangyingbao was built “in a matter of weeks” with the help of Neusoft, which provided integration and support services.

Taobao, roughly the equivalent to eBay in the States, is huge in China. It has played a significant part in the development of the country’s overall ecommerce ecosystem. Taobao and Alibaba’s B2C Tmall site had a combined sales volume of over $157 billion (RMB 1 trillion) last year.

Appconomy wrapped up a $16 million Series A funding round late last year. The company has also developed a mobile rewards program for Chinese retailers and merchants that consolidates their promotions into a single app.

Image via Flickr / keso

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