Berlin startup Delivery Hero launches online food ordering service in China

Berlin startup Delivery Hero launches online food ordering service in China

Delivery Hero, the Berlin-based online takeaway ordering startup, today debuted its service in China, its second Asian market. Two months ago, the freshly funded company went live with its South Korean venture YoGiYo.

China is the 12th market for Delivery Hero, which recently secured 25 million euros in new funding to expand through acquisitions (it picked up Finland’s Pizza-online.fi, for one).

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The startup has established an office in Shanghai from which it will operate its online food ordering service in China, which is dubbed Waimai Chaoren in Chinese (Google Translate says it means ‘Takeaway Superman’, hehe).

Says Markus Fuhrmann, Head of Special Projects at Delivery Hero:

“Our management team has a lot of experience in expanding businesses into China and Asia. It’s a difficult market, but if you get it right, the potential is enormous”.

Furhmann is a partner of Delivery Hero investor Team Europe; the tech startup incubator also recently opened an office in South Korea as a launchpad for Asia.

Delivery Hero claims it currently connects more than 22,000 restaurants with customers, and that it has helped more than 10 million people order food online to date.

Not mentioned in the press release but revealed in an interview with mobiSights, is the fact that Delivery Hero’s China presence is a result of the recent acquisition of restaurant delivery site Aimifan.com.

Currently, Delivery Hero China is only active in Shanghai Puxi, with plans to expand to more cities.

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