Twitter Japan had always been isolated from rest of the Twitter Global herd. Earlier Twitter japan had launched the Twitvideo service
and is the only country to have different services compared to its parent company. With ad rates ranging from US$5,500 to $33,000 for a customized page and banner and additional initial fees, the site also charges advertisers for targeted exposure to relevant groups making Japan the only country which runs a ad-enabled Twitter service and shows tremendous profit.
With signs of Twitter Premium/Paid Accounts around the corner, DG Mobile – a subsidiary of Japanese Twitter partner Digital Garage announced that Twitter.jp would introduce paid subscription options starting very soon by January that will allow account holders to charge audiences who want to look at their tweets and access links to their external websites.
Why for Twitter.jp?
Being affiliated to local partner, Twitter has the ability to experiment with the Japanese internet market with the Analysis made by Digital Garage, the plan will allow audiences to view some excerpt of the posted 140 characters on all tweets but will charge a fee to unlock access to images, external URLs and complete text.
Credit card payment model would be introduced to make it easy for users to pay and buy the monthly subscription and view the premium account tweets. Along with monthly subscription there are plans to introduced prepaid tickets which either could be bought online via credit card or local convenience stores. Finally, audiences can choose a pay-per-tweet option, which is charged to credit card, convenience store top-up cards or carrier billing for Twitter-on-mobile users. This is the rough idea of the payment model to be introduced.
Its assumed that this model would be ideal for account holders who deliver real-time information, news and educational content, and include original photographs, video images and audio. According to the reports, the amount charged to each user will vary according to the charging account holders and is likely to range from JPY100 to JPY1000 (US$1.16 to $11.60). Twitter will take 30 per cent cut of the transaction fees.
The Japanese Twitter site did launch its official mobile site last month and wireless technology booming in Asia, it’s likely that most of its traffic will come through mobile in the future. But Mixi.jp, the most popular social networking site in the country, receives approximately 70 per cent of its traffic through account holders on mobile. Which could make it tougher for Japanese Tweets to capture the market.
Similar Twitter Payment model would or wouldn’t work for Twitter in most global markets, but in Japan, Twitter has real potential to sustain the system. The ad-based twitter system did work well and showed tremendous profit.















Ok so to sum up only rich people can see my twitter account? Bravo!
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Thanks for the mention, Robin.
Cheers,
Paul.
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You know, sometimes you need to subscribe to view certain blogs (like some artists, etc)
It’s Japan and they always have a different business model that North Americans find it unbelievable.
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I don’t like this one bit!
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awesome….japanese is so creative
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Thank you for sharing this information. It will be interesting to see how this model works out and how Twitter will tweak this for North America in a effort to create a sustainable revenue model.
“THINK, PLAN, EXECUTE!”™ -JaWar
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This is a dumb idea; they should instead charge companies to use Twitter (Japan), not charge consumers to read some companies’ mini press releases
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I didn’t expect this. So at the same time they’re revealing you could be paying to see tweets, they also offer the opportunity for you to make money if your own tweets are valuable…?
This could work well for things like our sales leads feed through Twitter. Why shouldn’t people pay for that?
Ian Hendry
CEO, WeCanDo.BIZ
http://www.wecando.biz
This comment was originally posted on Techcrunch
I didn’t expect this. So at the same time they’re revealing you could be paying to see tweets, they also offer the opportunity for you to make money if your own tweets are valuable…?
This could work well for things like our sales leads feed through Twitter. Why shouldn’t people pay for that?
Ian Hendry
CEO, WeCanDo.BIZ
[SPAM LINK REMOVED BY TECHCRUNCH]
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“people will actually be charged for access to premium accounts, rather than having holders pay for them”
Content is paid, if you want to see it then pay for it. This model is just like paid membership websites.
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Rather than that the idea is that if you are a celebrity you can get even richer… how great…
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the only way for twitter to keep life…
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I wonder when we’ll need to start paying to see TechCrunch’s updates
Question: Will the user receive any of this revenue?
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I hope it gets adopted all across twitter. Twitter really needs some $$$ to work on its reliability. Fail whales, lost tweets/ DM’s are not something users of such an immensely popular site want to see.
It was the need of the hour!
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LOL .. so people will be paying me when I tell them what I had for breakfast if I were a celebrity .. why dont you add a affiliate product sales model for celebrities as well… GOSH !!
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I think it can totally work and I thought about this model when I “saw the light” after a blogging summit (see post on http://eurostar…gainst-twitter/).
The key is to make the amont fluid and based on real content value. For example I would be happy to subscribe to TechCrunch tweets for 1$ a month and be able to stop whenever I want.
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On the other hand, this IS Japan – the land where EVERYTHINg can be sold if marketed in the right way (ie. by some celebrity). In my opinion, the Japanese are big suckers but if they want to pay for it and DG/Twitter can make money out of it, why not?
If this business model will work anyway, it is in Japan. Outside the islands, I don’t think this will work at all. Personally, I would never ever pay to read tweets.
This comment was originally posted on Techcrunch
Dumb. Might work in Japan but of course it won’t fly here. Why Twitter won’t charge companies to publish instead of Users to read re-hashed content is beyond me.
It’s far more valuable for companies to pay to reach potentially millions on Twitter (and build their brand and conversation with their consumer) than it is for Users to read (as someone smartly put it above) mini-press releases and tweets that amount to titles with links that point to company blogs at their website.
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make it two of us
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Actually it is like newspaper, where you pay for contents.
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Aint gonna happen! People won’t pay for content they can get elsewhere free!
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most ridiculous and stupidest idea ever.
twitter is going to prove that its users are suckers not only willing to keep reading stupid status updates from popular people but also willing to pay for that.
WTF is going on in tech?
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you can’t be serious. There is no way you hold the trademark to the saying Think, Plan, Execute. That’s just complete bullshit. I went to your site and is completely bullshit as well. thanks for spamming TC
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It will work in japan and anybody that says otherwise obviously never lived in japan. People do things in group in japan. They thus are fan of people on groups too. Paying to read an idol tweets makes you a member of a select group of “better fan”.
(oh, and in some case give the illusion to the subscriber that he’ll be more loved by the idol…)
If you want to make money quick, make an account with the name a VIRTUAL IDOL, and you’ll still get subscribers.
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I don’t understand..Why would brands choose to go premium if they know they will reaching out to lesser people that way?
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The idea is reasonable and smart. sitting near the sources of information and charging the consumers of them twitter can make money without any interrupt in it’ popular usage model in the beginning. but I think they should apply this model on tweet-level not on the accounts. if a account completely goes under a paid-model it’ followers-potential and natural consumers – suddenly would fall. for the new account the situation would be harder since there is no way to demonstrate themself. applying this model on tweets prevents twitter from becoming the land of holes.
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Then stay off Twitter Japan.
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that’s a great move for twitter to earn some cash, let us just wait and see.
TheNextWeb should do “the next week”, not the previous one
This comment was originally posted on TheNextWeb.com
Hello, RSS feed is not working. the feed2.feedburner address is not working even on my blog. Can you please find a solution for this. Feed bulletin says it is not a valid XML. please reply indiaspirituality[at]gmail.com
This comment was originally posted on TheNextWeb.com
I think that those accounts are still not active today. At least I think so.