Twitter today announced it would begin offering brands customized hearts for use in Periscope. Now, whenever someone wants to spam a reaction while watching a broadcast, they can choose something whimsically appropriate for the occasion.
A custom heart popped up in the live broadcast of the Fate of the Furious premiere, where a small “F8” symbol popped up on the side of the broadcast.
.@ScottEastwood is taking over at the #F8Premiere https://t.co/3lG693uL2N
— Fast & Furious (@FastFurious) April 8, 2017
If this trend holds steady, we could see a heart that looks like Star-Lord’s mask when that movie comes out next month.
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It’s worth noting that “hearts” don’t have to look like hearts. They can look like anything, so brands should take full advantage. Hmm, Wonder Woman comes out in a few months. Maybe a lasso for that occasion? Or a big “W?”
Lots of food companies like Coca-Cola use Periscope for their brand campaigns. Why not fizzy bubbles for a Coke broadcast? I could go on for hours!
Personally, I’m more interested to see what custom stars would have looked like, but that’ll never happen since, you know, Twitter replaced them.
via TechCrunch
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