Instagram is rolling out the ability for the average Joe to record and share a video of up to one minute, increasing it from the current 15-second limit.
While advertisers have been able to share these longer clips for a couple of months, it’s still going to take a little while for every regular user to get the option, though the rollout begins today on iOS and Android.
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It’s a move that’ll probably please a few people, but it’ll do little to stop the tide of bad feeling currently aimed at the platform by its users for re-ordering the way in which posts are displayed.