Snapchat isn’t averse to trying lots of different ideas, with rumors swirling that it’ll help with your personal finance in the future — but it’s also working on a way for you to buy things directly in the app.
According to a report from Recode, Joanna Coles, member of Snapchat’s board of directors and editor-in-chief of Cosmopolitan, said that the company is building an “e-commerce platform” so you’ll be able to shop right inside Discover.
“The most awesome stage”
Last year, Facebook's VP of Design thought the TNW Conference main stage was the best she'd ever been on.
It’s not clear how this would work, but given that the company needs to monetize its few hundred million users eventually, shopping could be a great bet for the millennial audience.
➤ Snapchat plans in-app shopping [Recode]