You can now interact directly with ad campaigns by tapping the hashtagged, branded Tweets that appear in your timeline.
Ever been to a tech festival?
TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.
A dialogue box will open up with a pre-populated Tweet, which you can then customize if you want to join the conversation.
You’ll then receive an automated thank you, which offers another opportunity for them to shine as it’ll appear in your timeline along with the original message.
This is much like other publishers have been doing for a while, with automated Tweet buttons from their stories that link directly into Twitter.
But brands beware. It’s already pretty easy to get in touch with someone on Twitter if you want to talk to them and it’s not always a nice conversation that people want to have.
They might wish they never asked…
➤ Introducing conversational ads [Twitter]
Read next: Google finally released a gold Nexus 6P