Digital music sales are beginning to slow, but Sony is hoping to reverse that trend with its new ‘Album of the Day‘ app for the iPhone and iPod touch.
As the name implies, Sony will promote and discount one album from its music roster every 24 hours. The price-cut can be anywhere up to 70 percent and there’s a shortcut to purchase the tracks on iTunes. For now, it should be noted, that’s the only place which you can buy Sony’s cut-price records.
On screen, a timer shows when the current deal will close, and there are options to read more about the record, preview clips and share the deal through Twitter, email or SMS. By swiping left, you can also review previous offers that have now expired – this lets you know what (almost certainly) won’t come next, as well as making you feel bad for missing out on a particular record.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Perhaps of greater interest, however, is the app’s support for push notifications. By switching this on, you can forget the app exists and simply dismiss the daily alerts until an album you actually want surfaces on-screen.
Sony is promising big names for its upcoming 24-hour deals too, including Simon & Garfunkel, Santana, Dixie Chicks, Audioslave, Bruce Springsteen, Johnny Cash, Kings of Leon, P!nk, Bob Dylan, Lauryn Hill, The Script, Usher, Meat Loaf, Rodriguez, Sade, Aerosmith and Alicia Keys.
The app was developed by Sony Music Germany and launched in the same country back in March. It’s now available in the US, Canada, the UK, Australia, New Zealand and Ireland, which should expand its user base and the number of affiliated album sales dramatically.
➤ Album of the Day | iOS
Featured image credit: KAZUHIRO NOGI/AFP/Getty Images
Get the TNW newsletter
Get the most important tech news in your inbox each week.