BSkyB has announced that its NOW TV streaming service which allows subscribers to access movies, entertainment and sports content on-demand is now available via the PlayStation 4.

From today, users in the UK will be able to access the service directly from the console, providing they have an active rolling monthly subscription to at least one of the packages. A Movies pass costs £8.99 per month (following a free 30 day trial), an Entertainment pass costs £4.99 per month and a Sports pass costs £9.99 for 24 hours. The launch on PS4 follows the introduction of NOW TV for the PlayStation 3 in July last year.

NowTVPS4 730x411 Skys NOW TV movies, entertainment and sports service arrives on PlayStation 4

It might not be the hugest news, but if Sky wants to challenge rivals’ on-demand services (like Netflix or Amazon Prime, for example) then it needs platform support as broadly as possible. In creating an app for the leading next-gen console (by sales, according to NPD) it’s trying to ensure as many people as possible can access the service wherever is most convenient. A spokesperson for the company said that an app for the Xbox One will arrive in the coming weeks.

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