After bringing in more than $1.5 million in revenue in its first month, Japan-based chat app Line is extending sales of its user-generated stickers initiative – Creators Market – out of Asia and into the US, UK, Brazil and six other countries.
The initiative allows independent artists, or indeed anyone, to create animations for sticker packs which, if approved, are sold across Line’s messaging service to its 470 million registered users. Creators keep 50 percent of the proceeds, the rest goes to the app store gatekeepers — Apple or Google — and Line.
Sales first began in Indonesia, Japan, Taiwan, and Thailand, and the initiative attracted over 100,000 creators and 14,000 sets – now the company is ramping things up. Line banks over $10 million per month just from selling stickers — it says that users send 1.8 billion each day.