Lyft launches Lyft Plus premium car service with West Coast Customs-tweaked Ford Explorers

Lyft launches Lyft Plus premium car service with West Coast Customs-tweaked Ford Explorers

Ride-sharing service Lyft has launched a pilot for a premium version of its service in San Francisco that will see passengers ride in SUVs specially designed by West Coast Customs, the car modding company originally featured in the MTV show Pimp My Ride.

LyftPlusThe Lyft Plus service will use the Ford Explorers, complete with custom grilles, 20-inch sport wheels and under-car LEDs, and they’ll also come kitted out with “special amenities with everything you need to recharge yourself and your devices,” the company said.

F**k it, we'll do it live!

Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.

Naturally, for the added service, you’ll pay an increased price – around twice as much as a standard Lyft ride, but the company said that Lyft Plus will cost around 20 percent less than Uber Black and around 40 percent less than Uber SUV. The pilot starts today in San Francisco “with more cities following soon”, Lyft said.

➀ Lyft

Read next: Facebook launches Audience Insights, a marketing tool offering trends around current and potential customers

Shh. Here's some distraction

Comments