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Each direct message counts as a one-to-one conversation, but users can select multiple recipients when sending their Vine Message (VM).
Conversely, Vine users can also opt to only receive private messages from added friends or followers. The addition of this feature is an obvious nod to Snapchat, Instagram Direct, and most recently, Bebo’s Blab – but only Vine and Blab let users send messages to those outside of the app.
The VM update is now live on both iOS and Android.