Blacklane, a portal for booking chauffeur-driven cars, has officially launched in the UK today, after sucessfully completing a beta test of the service.
First introduced eight months ago, the service allows users to book high-end transport for trips across town (or anywhere else) or to book a driver and car by the hour. It’s currently available for rides in London, Manchester, Birmingham, Bristol, Leeds, Liverpool, Edinburgh or Glasgow.
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Unlike, say, Hailo or other traditional taxi apps, Blacklane isn’t going after the lower-end of the value chain. Instead, it focuses on high quality vehicles and high value trips. However, similarly to those services, journeys can be booked through mobile apps, a Web portal or via the phone.
Since the German startup launched in beta, it added roughly one city per day – going from 30 cities to around 130 cities in 45 countries.
While there are similarities with services like Uber – the service seems to be priced somewhere between an Uber Lux and and Uber Exec car in London, for example – it doesn’t manage a fleet of drivers in the same way. Rather, for the UK launch, it has partnered with more than 180 chauffeur providers.
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