Asha isn’t a big deal in Korea or Western markets, but the smartphone-cum-feature-phones are designed for ‘the next billion’ smartphone owners and is said to have traction in markets like India, Latin America and Africa. Emerging markets are increasingly becoming a focus for chat apps, Line launched an app for the ‘affordable’ Firefox OS in Latin America and Europe earlier this month, for example.
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Initially available for Nokia’s 500, 501, 502 and 503 devices, Kakao says the service will launch for other devices in the Asha range soon. Rival services WhatsApp, Line and WeChat are already available for the Nokia platform, giving users plenty of choice when it comes to chat apps.