StackSocial has launched an iPhone app to offer a native mobile experience of its Web-based social marketplace. The app offers one-touch purchasing, new discovery features for customers and account management options.
The startup also announced plans to introduce a responsive design for its marketplace later this quarter, as well as iPad and Android apps later this year.
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CEO Josh Payne said in an interview that mobile devices now account for one-third of StackSocial’s traffic, up from 10-15 percent in the company’s early days. “Mobile is becoming one of the core tenets of our strategy,” Payne said.
StackSocial revealed on Thursday that the third-party publisher network it works with to offer “native commerce” deals to readers now has a reach of 50 million monthly unique visitors. Revenue for the unit doubled in 2013, with multiple publisher partners achieving seven-figure sales figures during the period. The startup said it’s on track to achieve eight-figure revenue this year and double its staff to 40 employees by the end of 2014.
➤ StackSocial for iPhone
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